How to Properly Link to Your YouTube Channel for Maximum SEO Link Equity
By Oliver F Momeni
It's common to see YouTube videos in various other sites. With the growing popularity of online videos, it's one of the video marketing strategies to promote YouTube channels by linking them to other sites, expecting to maximize link equity as more visitors visit the channel. However, it's not as simple as posting your YouTube channel URL at various sites. What is more important is that you used the correct format of your YouTube channel URL.
So, what is the correct format of YouTube channel URL that will maximize link equity? If your channel name is Tumbleweed Team, the channel URL should be youtube.com/user/TumbleweedTeam instead of just youtube.com/TumbleweedTeam and its other versions. You see the four-letter difference? Although the latter URL will lead viewers to your channel, it will not boost its page rank or link equity.
In fact if you open your channel at the YouTube site and not from an outside link, you'll see this form of URL on the address bar: youtube.com/user/TumbleweedTeam. So, that's the one recognized by Google or YouTube.
Expert Explanation
The best SEO practices require that the link to a site should be to the most dominant part of that site. It's important so that all the inbound links go to only one URL and increases that site's ranking. It was also mentioned that the two Tumbleweed URLs can be used to reach the Tumbleweed YouTube channel. So, the URL without "user" deducts from the actual links to the YouTube channel. The ranking would have been higher if all inbound links are credited to the link using the correct URL (with "user") format.
In other sites, webmasters use canonical URLs to redirect other versions of the URL. However, YouTube does not redirect 1) /Tumbleweed to 2)/user/Tumbleweed. And version #2 is the default URL for your channel within YouTube as also mentioned. So, the links to URL version #1 does not add to the ranking power of the YouTube channel.
So, to be sure that all inbound links add to your YouTube channel's link equity, it's better to use the URL that YouTube also links to. Take note of the format: YouTube.com/user/your channelaccountname when you provide links to other sites online.
Is It Really Effective?
Based on some reports, videos with changed linking format jumped to as much as 25 ranks higher. It is no doubt a very significant increase. Why don't you try it? Maybe with some more video marketing tactics, more online video marketing successes can be achieved.
Oliver Momeni is a serial entrepreneur and life explorer. Online video marketing, personal development, webinars and internet marketing are Oliver's favorite topics to mastermind with you.
Article Source: http://EzineArticles.com/7733982
By Oliver F Momeni
It's common to see YouTube videos in various other sites. With the growing popularity of online videos, it's one of the video marketing strategies to promote YouTube channels by linking them to other sites, expecting to maximize link equity as more visitors visit the channel. However, it's not as simple as posting your YouTube channel URL at various sites. What is more important is that you used the correct format of your YouTube channel URL.
So, what is the correct format of YouTube channel URL that will maximize link equity? If your channel name is Tumbleweed Team, the channel URL should be youtube.com/user/TumbleweedTeam instead of just youtube.com/TumbleweedTeam and its other versions. You see the four-letter difference? Although the latter URL will lead viewers to your channel, it will not boost its page rank or link equity.
In fact if you open your channel at the YouTube site and not from an outside link, you'll see this form of URL on the address bar: youtube.com/user/TumbleweedTeam. So, that's the one recognized by Google or YouTube.
Expert Explanation
The best SEO practices require that the link to a site should be to the most dominant part of that site. It's important so that all the inbound links go to only one URL and increases that site's ranking. It was also mentioned that the two Tumbleweed URLs can be used to reach the Tumbleweed YouTube channel. So, the URL without "user" deducts from the actual links to the YouTube channel. The ranking would have been higher if all inbound links are credited to the link using the correct URL (with "user") format.
In other sites, webmasters use canonical URLs to redirect other versions of the URL. However, YouTube does not redirect 1) /Tumbleweed to 2)/user/Tumbleweed. And version #2 is the default URL for your channel within YouTube as also mentioned. So, the links to URL version #1 does not add to the ranking power of the YouTube channel.
So, to be sure that all inbound links add to your YouTube channel's link equity, it's better to use the URL that YouTube also links to. Take note of the format: YouTube.com/user/your channelaccountname when you provide links to other sites online.
Is It Really Effective?
Based on some reports, videos with changed linking format jumped to as much as 25 ranks higher. It is no doubt a very significant increase. Why don't you try it? Maybe with some more video marketing tactics, more online video marketing successes can be achieved.
Oliver Momeni is a serial entrepreneur and life explorer. Online video marketing, personal development, webinars and internet marketing are Oliver's favorite topics to mastermind with you.
Article Source: http://EzineArticles.com/7733982
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