The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice by Brendon Burchard
By Alain Burrese
"The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice" by Brendon Burchard is a good outline of how to make money sharing and selling information. The book focuses on becoming an expert and capitalizing on that information with your story to build a profitable information or expert business.
In Burchard's plan, he teaches that you need to have low level introductory products that lead a person to higher paying products and services such as coaching and high fee seminars. Practicing what he preaches, this book is one of Burchard's low level products. Throughout the book, Burchard reminds the reader that he teaches a lot more at his Experts Academy. So part of the purpose of this book is to get readers interested in, and purchasing, Burchard's higher fee products. You can be annoyed at this, or you can simply recognize that he is doing what he teaches you to do.
Throughout the book, Burchard also stresses that the new marketing model that works the best for information is to give away a lot of information to gain a following and build trust. I think Burchard did that with this book also. While yes, it does promote his higher end products and services, it also contains some valuable information for those who wish to make money in this industry.
Some of the book is just motivational talk about how if Burchard can do it, so can anyone, etc. As far as motivational pep talks go, Burchard does it well. He should, he's studied and learned from some of the best, including Tony Robbins. I liked his message and did find it motivating. I don't know if everyone's life story and message will make them millionaires, but I think everyone should shoot for the moon and go for what they dream of. Burchard does a good job of motivating people to do just that in this industry.
Some of the more practical "how to" segments outline the things a person will need to do to become successful in this arena. His ten steps to an expert empire include mastering your topic, picking your audience, discovering your audience's problems, defining your story, creating a solution, putting up a website, campaigning your products and programs, posting free content, getting promotional partners, and repeating the steps to build a business on distinction, excellence, and service. He also discusses the six areas of profit for entrepreneurial experts. These are writing, speaking, giving seminars, coaching, consulting, and online marketing.
The book isn't long, only 162 pages. One could read it fairly quickly, and then go back to make notes and work on certain areas. As I said, a lot of the book is motivational, and it will get you psyched up to launch into the expert arena. But other sections of the book outline areas you'll want to explore and work on to create such a business. It's not a detailed, step by step guide, but rather the outline of the bigger picture. Burchard outlines the course, and you'll have to dig deeper into each of the topics to make it work for you. Of course, Burchard can teach you these steps in his higher fee courses, or you can figure it out on your own or use other resources.
Bottom line, this is a good book to point you in the right direction in regards to building an information or expert business.
Alain Burrese, J.D. is a writer, speaker, and mediator. He has authored several books (including Lost Conscience and the Tough Guy Wisdom series) and a number of instructional DVDs (including Hapkido Cane and the Lock On Joint Locking Essentials series). He has also reviewed hundreds of books, DVDs, and products.
Article Source: http://EzineArticles.com/7357480
By Alain Burrese
"The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice" by Brendon Burchard is a good outline of how to make money sharing and selling information. The book focuses on becoming an expert and capitalizing on that information with your story to build a profitable information or expert business.
In Burchard's plan, he teaches that you need to have low level introductory products that lead a person to higher paying products and services such as coaching and high fee seminars. Practicing what he preaches, this book is one of Burchard's low level products. Throughout the book, Burchard reminds the reader that he teaches a lot more at his Experts Academy. So part of the purpose of this book is to get readers interested in, and purchasing, Burchard's higher fee products. You can be annoyed at this, or you can simply recognize that he is doing what he teaches you to do.
Throughout the book, Burchard also stresses that the new marketing model that works the best for information is to give away a lot of information to gain a following and build trust. I think Burchard did that with this book also. While yes, it does promote his higher end products and services, it also contains some valuable information for those who wish to make money in this industry.
Some of the book is just motivational talk about how if Burchard can do it, so can anyone, etc. As far as motivational pep talks go, Burchard does it well. He should, he's studied and learned from some of the best, including Tony Robbins. I liked his message and did find it motivating. I don't know if everyone's life story and message will make them millionaires, but I think everyone should shoot for the moon and go for what they dream of. Burchard does a good job of motivating people to do just that in this industry.
Some of the more practical "how to" segments outline the things a person will need to do to become successful in this arena. His ten steps to an expert empire include mastering your topic, picking your audience, discovering your audience's problems, defining your story, creating a solution, putting up a website, campaigning your products and programs, posting free content, getting promotional partners, and repeating the steps to build a business on distinction, excellence, and service. He also discusses the six areas of profit for entrepreneurial experts. These are writing, speaking, giving seminars, coaching, consulting, and online marketing.
The book isn't long, only 162 pages. One could read it fairly quickly, and then go back to make notes and work on certain areas. As I said, a lot of the book is motivational, and it will get you psyched up to launch into the expert arena. But other sections of the book outline areas you'll want to explore and work on to create such a business. It's not a detailed, step by step guide, but rather the outline of the bigger picture. Burchard outlines the course, and you'll have to dig deeper into each of the topics to make it work for you. Of course, Burchard can teach you these steps in his higher fee courses, or you can figure it out on your own or use other resources.
Bottom line, this is a good book to point you in the right direction in regards to building an information or expert business.
Alain Burrese, J.D. is a writer, speaker, and mediator. He has authored several books (including Lost Conscience and the Tough Guy Wisdom series) and a number of instructional DVDs (including Hapkido Cane and the Lock On Joint Locking Essentials series). He has also reviewed hundreds of books, DVDs, and products.
Article Source: http://EzineArticles.com/7357480
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